The whole country's sales opened on July 4th. The women with the best taste stayed home.
The discount moves
Italy's sale dates are set by law, region by region. Openings sit near 20 to 30 percent; the cuts that reach 60 or 70 arrive in the second month.
She walked past all of it
Sundresses, sandals, a linen jacket she had wanted in June at full price. Then she stopped at a heavy pleated skirt in a dark check.
She was shopping for October
Sale stock in Italy has to be from the season just ended. A summer piece waits eleven months to be worn. An autumn piece waits six weeks.
One question, not one number
Would I pay full price for this in October? If yes, the discount is a gift. If no, the discount is the only reason it is in your hands.
Sort the rack into two piles
Things for the season that is ending, and things for the season that is coming. Then ignore the first pile.