ITALICA · Discover

The Italian House Famous for Paisley Just Let It Fade

Milan's paisley house sent its signature out sun-bleached this season. Italian women saw it coming.

1 · The shape

Boteh, buta, a curled drop

Born in Persia and India, made famous on Kashmir wool shawls, and carried west by European merchants by the 1600s.

2 · The name

Italians call it cachemire

English took its name from a Scottish mill town that copied the shawls. Italian still remembers Kashmir.

3 · The runway

Etro, Halo, faded

Etro has worn paisley since 1981. This season its prints came out sun-bleached and barely visible.

4 · The trick

One print, one plain color

Never two prints. Soft colors over bright ones. And beside it, a plain color lifted from inside the pattern.

ITALICA

From Maria's edit

If a paisley scarf is folded in a drawer at home, this is its season. Let it look a little faded.

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