ITALICA · Discover

Why Italian Women Buy Coats Before They're Cold

In ninety-degree heat, she asked to try on the coat that just came in from Italy.

1

A habit every August

Before the first cool morning, a few women always ask about coats nobody else is thinking about yet.

2

It's not about the weather

This season's houndstooth swing coat came in from Italy in two sizes only, S and M. There is no reorder behind it.

3

The quiet fitting room

August is the only month no one else is waiting for the mirror, or for the same size in October.

4

Wool tells the truth in a warm room

Weight and drape are easier to feel against bare arms than against a body already bundled against the cold.

ITALICA

See the coat

Maria still has it in both sizes, for now.

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