ITALICA ยท Discover

Ferragosto: The Day Italy Closes Its Doors

Arrive mid-August and the shutters are down. Nothing is wrong.

1

A 2,000-year-old holiday

August 15 โ€” Feriae Augusti, established by Emperor Augustus in 18 BC to give people real rest.

2

The country empties

Shops close, families head for the coast, and Italy exhales โ€” all at once, together.

3

Rest as a season

Not a scrap you earn and feel guilty about. Everyone takes it at the same time.

4

Borrow a little

Pick your day, put the phone in a drawer, dress for ease, find some water.

ITALICA

Made for the coast

See the summer pieces Maria chose.

Shop summer dresses