ITALICA · Discover

The Most Prized Thing in Alba This Weekend Is Brown

A Piedmont town opens its season today. The star is brown, lumpy and the size of a walnut.

1 · The fair

Alba opens today

The 96th International Alba White Truffle Fair runs every weekend from October 10 to December 6, with a truffle market each Saturday and Sunday.

2 · The hunt

Found, never farmed

The white truffle grows among tree roots in the Langhe. Hunters and their dogs find it. UNESCO recognized Italian truffle hunting in 2021.

3 · The color

A brown place

Fog, vines, bark, wet earth. In Alba in October, brown is the color of the thing people cross the world for.

4 · The payoff

Three browns, no black

Woven leather, a chestnut belt, a brown-and-cream check. Brown with texture reads rich, never dull.

ITALICA

From Maria's edit

Treat brown the way Alba does this weekend.

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